RE-VITALISING PROJECT: THE COMPLETE PATHWAY
FROM FIRST-ENQUIRY TO LOYAL-CLIENT
The best results opportunity
This project covers all verbal and written client-engaging messages to build the best system.
You want more new clients more suited to your resources and requirements, and more returning clients, suiting your firm well.
Be found more easily, contacted and instructed more often by the best clients you can attract, be paid more smoothly, save time and lessen stress, and gain more repeat business cheaply while boosting your reputation and feeling more pride in your professional service.
The aim of this development project is to make each step of your Client-Attracting Pathway provide maximum support for the next one. So the most powerful approach is to review and revise the whole pathway of 12 steps in one project.
It will cover initial client-attraction, the initial meeting to convince suitable people to instruct, how liaison is handled during the work and how existing and previous clients are encouraged to return with profit-building repeat business.
The 12 steps of the complete pathway are:
Website/leaflet/advert Performance - including the Essentials and Full Website Programmes
First Response – to confirm relevance, build trust and encourage discussions
Early Explanations – to confirm the match between what clients want and what you provide
Service Offerings – to make it easy for people to know which services to ask about
Explaining Prices – to ensure clients understand the great value-for-money you provide
Offer to Meet – to build a trusting relationship, discuss details and encourage agreement
Suitable Ambience – to reflect your value message to Ideal Clients to reassure them
Deciding Assistance – to answer clients' questions if they want reassurances before agreeing
Engagement Process – to systematise your 'contracting' process to increase its success rate
Welcoming Process – to improve client satisfaction, cooperation and later retention
Easy Payment Options – to ensure there are no problems at this end of the relationship
Client Satisfaction – to prevent social media rants, and to gain return/renewal and referrals
You can find more detail about the Pathway and these Stages in the in-depth article here.
improve the impression visitors get, make it more likely they will contact you and make it more likely they will return to your website again later
increase the number – and if you want, the quality – of instructions you end up with by speaking more directly to potential clients and giving them what they want
reduce your cost of client acquisition, reduce the time taken to reach agreement and make your marketing more cost-effective
speed up various early processes in clarifying, contracting and on-boarding new clients, saving both clients and yourselves time, and making the process more agile and timely.
reduce complications, confusions and complaints by preparing people for, and confirming verbal discussions, thereby boosting and protecting the firm's reputation
increase the control you have over the quantity and quality of potential clients in the early stages, cooperative clients during the work and returning clients with new problems and/or opportunities
boost the profits accruing from streamlined admin processes, cheaper-to-find repeat business and a client-friendly reputation – which could then fund new developments
This is the largest package; however, please ask here for an individually-designed project.
An Opportunities Report can usually be sent to you within 5 working days after receipt of leaflets, forms and photos about the stages beyond the website.
A Recommendations Report can usually be sent to you within 15 working days of commencement.
The Revision Project can work fast or slow:
High-Velocity for Minimum Disruption:
within 10 working days (subject to Partners agreement and technical team availability)
to proceed cautiously and minimise adversepublic commotion
Total Project Duration under perfect conditions: 30 working days or your slower preference.
FIXED PRICE: £2000 to £2750 dependent on blog or archive pages.
Payable within 10 working days of Invoice. (At the time of writing, no VAT applicable.)
Travel, meetings and other expenses eg expert coding, new images, specialist research, printing etc added as necessary subject to arrangement.
Five guarantees demonstrate my commitment to your results (opens in a new window).