Make Your Marketing Messages REALLY Attractive
Encourage more enquiries | Convince more clients | Revive more returners
Services for Solicitors, Accountants, Architects, Surveyors, Engineers, Doctors, Consultants, etc.
Hi! You've got to the Services Provided page - I'm really pleased - welcome!
Now, the next step is to pick the project scale you want to begin:
The Project Process
1. Keep your old website live
It is a mistake to delete it or replace it with 'Coming Soon' – Google will notice, decide you're providing nothing interesting and effectively hide your existence.
2. Familiarisation with your priorities
Discussions about your hopes for different results – more enquiries, more instructions, better quality of clients, better retention of existing clients, more returning clients...
3. Comparative assessment
Deeper assessment in comparison to your nearby competitors on Google (since they are rivals for the searcher's click at that moment).
4. Form a Project Plan
List aims and stages. Identify timing and funding issues, clarify decision-making in the firm and block out diaries for writing, phone liaison and meetings.
5. Liaison with your website manager
Discuss how improvements will be made and any technical issues affecting website draft version, completion and beyond.
6. Gather materials for new messages
Especially images (as they tend to take longest to complete). Arrange new graphic designs. Scan and import paper or photo materials for accessibility.
7. Research further information
Find necessary data, collate and present. Engage creativity and opportunism to find unexpected gems that describe and illustrate valuable aspects of the firm's operations and results.
8. Paper draft and review of Plan
Write out best draft of new versions and proof-read. Discuss with decision-makers and carefully negotiate amendments (this is where the gap between professional self-image and client wants/needs usually exists).
9. Produce website draft
New versions of the existing pages, and additional pages, hidden from Google and the public, for you to check and authorise.
10. Complete Project
Insert new pages into website and go live. Double check functionality. Review of areas recently discovered but not developed. Monitor performance.