Website Productivity: How Do We Want It To Help Us?
Quick Assess-Yourself-Checklist (One Minute)
Our website takes time and money to maintain and update.
Website development is our primary tool for matching our marketing to changing market conditions arising from the internet, ABS's, BREXIT and so on. We should keep an eye on the return on this investment that we get.
It would help us to direct its performance if you could offer some suggestions about the sort of output you would prefer. Please let me know what productivity aspects you feel are important.
From a LexisNexis survey a few years ago – 'The Age of the Client' – major business concerns for most firms include the following:
Attracting new clients
Many firms attract only 10% via their website.
Do you want more enquiries, less enquiries or about the same numbers?
Do you want a different quality of client arising from these enquiries?
Do you want the website to prepare these clients differently?
Retaining existing clients
It costs a great deal less to help clients with subsequent matters than to attract a new client.
Do you want more clients to bring subsequent matters, or less, or around the same?
Do you want a different quality of matters brought by loyal clients?
Do you want the website to educate these clients better?
Clients increasingly seek legal information on internet
The internet may be an unexpected competitor, but it is now the first port of call for many.
Do you want to attract more of these potential clients, or less, or the same?
Do you want to attract a different quality of clients - egwith enquiring minds?
Do you want the website to attract clients from their researches better?
Bad debts/cash flow
Like other all businesses, we are dependent on fees being paid in a timely fashion.
Do you want to attract clients who pay more dependably?
Do you want to educate clients more on pricing and payment options?
Do you want the website to encourage a more dependable cashflow?